{pdf download} Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman

Sway-The-Irresistible-Pull-of.pdf
ISBN: 9780385530606 | 224 pages | 6 Mb

• Sway: The Irresistible Pull of Irrational Behavior
• Rom Brafman, Ori Brafman
• Page: 224
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780385530606
• Publisher: Crown Publishing Group

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

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Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman, Rom Brafman English | 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MB  Sway: The Irresistible Pull of Irrational Behavior - DailyGood
In Sway: The Irresistible Pull of Irrational Behavior, the brothers Brafman attempt to explore several of the psychological forces that derail Sway: The Irresistible Pull of Irrational Behavior - Perdido Magazine
In Sway: The Irresistible Pull of Irrational Behavior (Doubleday, 2008, $24.95), they suggest that several forces interact to “sway” our judgment. These forces  Sway: The Irresistible Pull of Irrational Behavior Archives |
We've all asked ourselves questions like “Why do smart people make foolish choices?” In Sway: The Irresistible Pull of Irrational Behavior Ori Brafman, author of Sway: The Irresistible Pull of Irrational
I liked Sway (see my review on Amazon and Library thing). It was an easy read and very accessible. Here's my question: What are your Sway: The Irresistible Pull of Irrational Behaviour - Amazon.co.jp
１分以内にKindleで Sway: The Irresistible Pull of Irrational Behavior をお読み いただけます。 Kindle をお持ちでない場合、こちらから購入いただけます。 Kindle 無料   Sway:The Irresistible Pull of Irrational Behavior | Carol Sanford
Sway:The Irresistible Pull of Irrational Behavior. August 12th, 2010 · No Comments. We all like to think of ourselves as rationale, but so often we are not. So why  Sway: The Irresistible Pull of Irrational Behavior(pdf+mp3) | Learning
Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior English | Mp3 96 kbps 44 KHz Stereo | 43 MP3s | 201 MB

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